The Rise and Fall of New Affiliate Website Traffic
I’m not going to sit here and tell that as long as you do “this, that, and another thing”, your site will not only survive, it will thrive in it’s webspace. It’s just not true! If it were, then you wouldn’t be here reading about it anyhow… you would be sitting on a beach in Cancun (OK, maybe thats just me).
The Truth Is – The first year of your new affiliate websites’ life is going to be a series of ups and downs. Traffic will spike, traffic will be non-existent, and you my friend, are going to do what everyone else does… question your sanity, and wonder WHY you ever decided to build an affiliate website in the first place!
We All have two choices – Adapt to It, or Move into Another Line of Work!
The Early Months of Your New Site
It’s Blissful right? You just launched a new site, and within like a week, you notice that it’s indexed in search engines and already ranking in the top 30 for several well planned phrases! It’s like a friggin honeymoon… nothing could go wrong!
The first – second months continue to bring in good traffic numbers and you even have several sales on your new website! You simply couldn’t have planned this any better and suddenly you start to feel that you truly learned something from all your reading and efforts! Accomplishment! Check!
Around the end of the second month, you notice that traffic has started to dip just a little… but really pay it no attention – it must be a fluke right? Wrong. This is the point that REALITY starts to creep into the picture and you start thinking that something must be TERRIBLY wrong with your new site!
Chill out… step back… take a breath… its normal! Especially for an affiliate website! Why do you think the N1Way Guide suggests NOT revisiting the site for several months? Its by design!
The Cooling Off Period – aka – Unconfirmed Sandbox
From around day 45-90 of your new website being live, you are going to find that traffic dips significantly! In most cases, you will panic and start using search tools to see where you rank and find that the stellar rankings you had during the first 30-60 days, well… they’re gone! Now, you can’t even find your website in the top 100 search results!
Here is how it usually works:
- Days 1-45, Great Rankings, Great Traffic for a New Site! You are on Cloud 9!
- Days 30-60, Steady Rankings, Steady Traffic for a Fairly New Site! Already Thinking of Your Next Site – Gonna get Rich! Woot!
- Days 45-90, Drop in Search Rankings, Slowly Dwindling Traffic numbers. Uh-Oh, I Must have Done Something Wrong – Nahh… its just a Glitch!
- Months 3-6, Steady drop in rankings, traffic and earnings. WTF! This is like a Bad Dream! F*&k the N1Way Guide and Everyone who Read it!
It’s this point… that you need to realize it’s all by design!! If search engines took everyone at Face Value and treated every site the same, they would simply cycle through new sites every month, and NONE would ever grow into an authority!
This is the same point in time that 90% of us QUIT working on a site or walk away from Affiliate Marketing completely! The 10% who stick to the plan and move past it, well, they are the successful ones who will have build the foundation of a steady passive income in a few months!
From here forward, its going to be a slow process of your site gaining authority. The ONLY GUARANTEE beyond now, is that if you quit, you lose… everything else is up in the air!
What Can You Do During the Slow Months?
Follow the Guide, Continue with Forward and Backward Marketing, Build More Sites into your Downline, and move on… Remember, if it were easy… everyone would be doing it!
About 2 years ago, I wrote a post on the Niche Store Builder site about how building affiliate websites is like being a farmer, it’s just a different crop! In that post we were Growing DollaGreens. Now, you need to consider that when that post was written, you could push out a BANS site with a minimum of unique content and rank well… within 1 week! So at that point, the idea was to plant as MANY seeds as possible, weed out the bad crops and apply as much love as possible to the good ones!
Aside from the “As many sites as possible” part, everything else still holds true! As a matter of fact, you may even notice alot of similarity to the N1Way Guide!
- Build your Site and Water It
- While you WAIT for it to Grow, Build MORE! If you watch it like a hawk, you go nowhere!
- Revisit your Crops every now and again to Water Them
- Over Time, Weed Out the Bad Crops
- Rinse… repeat… never ending!
Again – the ONLY GUARANTEE you have from building these sites is that if you STOP WORKING ON THEM, you will FAIL! If you follow the N1Way Guide, build a downline of sites and revisit them in measured intervals, you will ultimately Succeed!










This is one of the hardest things to accept when trying to rank in the serps. I still go through the emotional ups and downs of seeing my site take a ride on the roller coaster from time to time. But alas, glimmers of hope do show up.
And I agree that there is a rhyme and reason why it works this way, otherwise, the SEs would be of no value like you said.
Patience and perseverance are key.
Mark, What a great post and reminder of Dollagreens. This up and down search engine thing has happened to me several times and it still affects the way I think.(cry,cry,wine,wine)
Like you said you can quit and cry or you can keep on keeping on. I choose to keep on even when hit with the ever changing market and search engine changes.
It is not easy to stay possitive and focused when these changes happens. But the alternative to doing this website stuff and possibly making more money someday is another 25 years of hard labor for someone else instead of some more years of learning and tweaking what I already know thanks to you.
HA! I had a LOL moment when I read “F*&k the N1Way Guide and Everyone who Read it!”
Actually, I am still giggling…
Anyway, thanks for the awesome posts!
Matt
Interesting…
So if I have a niche which sells in a trend, mainly in jun-jul-aug, would you advice to build the site now and do a lot of link building all the time to keep it in the search engines or just wait till may and build it then?
@femke – I would DEFINITELY build NOW… and just move onto the next project once its live. Continue building your inbound links and when the “Busy Season” hits, you will be perfectly positioned for the market.
Also – Even though several markets “Peak” at certain times, they still do some business during the slow times. Its when a lot of people look for bargains within the niche.
Mark
@Mark – Tx for your advice and for the rank spanker report! I really like it and I will start building it now.
A great post and some really good advice there, Mark.
I walked away from affiliate websites around 3 years ago for 6 months or so for exactly the same reasons you mentioned above but I came back after wising up and I’m damn glad I did.
Hey Mark
Darn I just wish I could find the time to write posts of a similar quality. I’ve currently got about 15 sites tanking in that 2-6 month period. I’m hoping they’ll be ranking properly in time the holiday season. Fingers crossed.
Seriously though, this information is spot on. Last year when I got in this business I’d made a couple of hundred bucks until October. Then my traffic jumped 100% overnight and I had a great Xmas. And yes I even managed to hold on to the traffic without a January drop which was even better.
As I have often said on my own blog if I can do it anyone can but you’ve got to be able to take the knocks and yes there will be knocks as I know only too well.
Nice one Mark
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