With the ePN QPC Changes going on, I figured we all need something good in our inbox! Here is a small tip to Get the Most From Outsourced Content!

The sole purpose of this post is to help you get the most out of your outsourced review content, or if you are writing your own review articles, how to write them for MAXIMUM usability throughout your site. When you hear the tricks I use for my own content articles… you may have one of those “Nah-uh” moments!

Maximizing Your Review Content Starts With Planning

As you build your review content article list, you are going to see a BUNCH of related terms that just seem to occur over and over. For example, if you niche site is going to be about cars, you may end up with very specific review content about:

• Dodge Chargers
• Ford Mustangs
• Chevy Camaros
• etc… (Can you tell I am a Muscle-Car guy?)

Well – these are great, but what about all the other terms people often use when they are car shopping? Words like:

• Cheap Car
• Sports car
• Resale Value
• Economy Car
• Fast Car
• Convertible
• Classic Car
• etc etc…

You really don’t want to muddle up your review titles and limit your traffic to ONLY the “Types” or “Description” type words like these… after all, “Cheap Used Ford Mustangs” might do well, but it also limits your search driven visitors… there is a MUCH better way!

Seed Your Review Articles by Having the Author Answer Questions!

This is where the duh-huh moment comes in…

When you submit article requests to a place like TextBroker, you have two fields to complete:

• Article Title
• Article Description

After you push your list of requested article titles to the system, most people get stumped about HOW they want their articles to be written. If you just use your “Terms” above, you will end up with “Guide” content, without even trying or having additional articles written!

A Good example of the “Description field” for the articles would be:

I Need the Review style articles to Answer the Following 3 Questions a Visitor may have:

• Provide a brief Introduction to the [article title]. It should include the TYPE of car (economy car, sports car, classic car, etc)
• What is the approximate COST of a [article title] when buying used or new?
• What are the Three MAIN FEATURES of this [article title] (Why do people choose them, gas mileage, speed and handling, affordability, etc)

I NEVER ask an Author to answer more than three questions with my articles… 250-300 words is just not as much space as you may think, and this gives them leeway to put the answers to your questions, into their own words.

The Result of Your Article Seeding

As long as you have a good author… you are going to be able to reuse your articles to build an endless supply of guides. You spot the article topic with 50 or so of your own words, then use 50-150 word snippets from each article.

Example Guides I would build from the list above:

• How to Buy an Affordable Car for a College Student (50 words of your own, 5 links to lower priced review cars)
• 5 Sports Cars Everyone Wants to Own (50 words of your own, 5 links to Sports Car reviews)
• Buying a Used Car That Retains its Value (50 words of your own, 5 links to high resale value reviews)
• etc etc… you could go on and on, even combining them!
• 10 Cheap Sports Cars With High Resale Value

In addition to using the trigger words for Guide Topics, you can do what I did on the Car bike rack site, and use them as TAGS in your posts!

This is just another way to get the most from your Outsourced Content! If you have other tips, please post them up!